etoy.DAY-CARE, a camp realized for BIG TORINO (Biennale Internazionale Arte Giovane 2002 / "BIG SOCIAL GAME") was in full production mode for the first time between april 19 and may 19, infecting the future of torino: 7 days a week etoy.AGENTS trained teams of 30 children between 7 and 12 years while they took their first steps on tomorrow's most crucial playground.

in producing short etoy.CHILDREN-MOVIES they learn to create their own digital meaning, values and context to implement reality instead of following those who sell simplified truth. through intelligent and exciting game play the etoy.CORPORATION invests social capital into 1'000 curious children.

"BIG SOCIAL GAME"  Biennale Internazionale Arte Giovane  TORINO 19. APRIL - 19. MAY 2002